Title

Senior Ad Trafficker

Department

Ad Sales

Division

BET Digital

Location

New York, NY

Job Summary

This position will be responsible for uploading ad materials into DoubleClick ad serving system and email system for multiple websites, e-newsletters and other online products ensuring materials meet technical specifications and schedule requirements and ensuring that advertisements meet run-date deadlines. This position will also be responsible for reporting on campaign activity and providing insight to sales executives regarding performance, delivery, and timing, as well as analysis of overall site performance for advertisers based on content and ad units. The position will act at liaison between editorial, sales and development for materials scheduling and placement for web and email.

Essential Functions

·     Traffic and monitor online advertising campaigns across the BET Ad Network, including creative upload, parameter set up, optimization and any applicable edits.

·     Exhibit ease of use with third-party software applications in order to configure campaign flights.

·     Ensure all campaign goals are met including start and end dates, impressions delivery, and any associated actions.

·     Work with Client Service Team to insure timely delivery of all creative materials and their compliance with site ad guidelines and specs. Assist advertisers directly by helping to resolve technical problems and answer questions on creative materials.

·     Perform QA on complex flash, rich media and video creative and associated code.

·     Analyze campaign reports and make recommendations of actions to insure delivery.

·     Produce weekly traffic reports showing delivery & ad pacing information in order to effectively make decisions on how to optimize campaigns.

Requirements

·     Campaign management & trafficking expertise on a large commercial (preferably media) website is a must, as is a working knowledge of HTML, JavaScript and Excel.

·     Excellent knowledge of and experience with ad serving technology – DFP strongly preferred.

·     Keen eye for detail. Strong teamwork skills.

·     Great interpersonal skills are required.

·     Ability to work under pressure to meet tight deadlines.

·     Good business judgment, as well as emotional and professional maturity required.

Qualifications

The successful candidate must be a smart, energetic, organized and experienced ad operations professional. S/he must possess excellent problem solving skills, be detail oriented and have the ability to multitask in a fast paced and challenging work environment. S/he must have a working knowledge of both ad serving back-end and front-end systems, and excel at both process and people management.

Education

·     BS/BA or equivalent relevant experience required.

To Apply

Email resume to resumes@bet.net.