The Dos and Don’ts of Writing A Cover Letter

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  • DO be brief.
  • DO be specific.
  • DON’T waste your opening.
  • DON’T be afraid to name drop.
  • DO summarize your career.
  • DON’T be afraid to pat yourself on the back.
  • DON’T forget to research the company.
  • DO express genuine enthusiasm.
  • Level Up.
  • DO address it correctly.

DON’T waste your opening.

Skip “I’m applying for the regional sales manager job that was posted on your website.” Instead, open with a direct statement that says why you want the job and why they should hire you for it: “I am a local direct sales manager with more than a decade of experience in the Southeast territory, and I would love to leverage my insider knowledge and strong client relationships to help Fabulous Company grow its reach in the region.” (Photo: Ariel Skelley/Getty Images)

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