GOLD, DIAMOND AND PLATINUM PACKAGES AVAILABLE FOR THE BET EXPERIENCE AT L.A. LIVE TO ATTEND THE EXCLUSIVE BET AWARDS AND ACCESS TO ALL STAPLES CENTER CONCERTS, INCLUDING THE SOLD-OUT MRS. CARTER TOUR
LOS ANGELES, CA – (April 2, 2013) – For those who thought that they’d never get an opportunity to walk a red carpet or brush shoulders with their favorite celebrity, BET Networks, AEG and L.A. LIVE have teamed up to provide a once-in-a-lifetime opportunity—aptly called The BET Experience at L.A. LIVE. For the first time ever, public can purchase tickets to attend the BET Awards at Nokia Theatre L.A. LIVE, which grants them exclusive access to the red carpet and special VIP entrance to performances during the BET Experience weekend, June 28-30, 2013.
Even though Beyonce’s North American tour kick-off concert at STAPLES Center is completely sold out, guests purchasing specially created VIP Ticket Packages can rest assured that they are guaranteed great seats for all of the sold-out weekend performances as well as numerous other events, receptions and programs taking place during the BET Experience. Fans are warned to buy early as these special packages are limited. The three VIP packages provide access to the entire STAPLES Center weekend concert series featuring Beyonce, Kendrick Lamar, Snoop Dogg, Miguel, ScHoolboy Q, legendary artists The Jacksons, R. Kelly and New Edition. Packages also include intimate show performances by comedian Mike Epps, songstress Erykah Badu, The Roots & Friends, and a gospel showcase including Kirk Franklin over the BET Experience weekend at Club Nokia.
“The BET AWARDS weekend has evolved into a tremendous 3-day experience,” said Debra Lee, BET’s Chairman and CEO. “Attendees will be treated to a specially curated BET GRAMMY® Museum Exhibit; empowerment seminars that range frommoney and cultural to entertainment, family and health; a film festival; fan fest; the Music Matters stage, celebrity appearances and more.”
Special hotel package pricing is available for the weekend’s events. The official host hotels for the BET Experience are the JW Marriott Los Angeles, L.A. LIVE and The Ritz-Carlton, Los Angeles. The BET Experience will offer special rates to consumers at more than 20 other hotels in the downtown Los Angeles, Hollywood and Beverly Hills areas.
“I can’t think of a better way to spend a weekend than by enjoying all the sights and sounds at the BET Experience. Who wouldn’t want a chance to hobnob with the stars while sipping champagne on the red carpet in sunny Los Angeles? It just doesn’t get any better than this,” said AEG’s Sean Dee, President, Global Branding AEG Live.
For more information on the BET Experience and access to the limited VIP packages, visit http://www.BETExperience.com. Tickets are also available at http://www.axs.com/betexperiencevip To re.ceive updates and announcements, follow the BET Experience at L.A. LIVE on Twitter @betexperience.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
About BET Awards
The BET AWARDS is one of the most watched award shows on cable television according to the Nielsen Company. The BET AWARDS franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles), The Home Depot Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland), Target Center (Minneapolis), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 arena and entertainment district (London, England), which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a 54-story, 1001-room convention “headquarters” destination; along with entertainment, restaurant and office space that officially opened in 2010.
AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring company, and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry’s first sustainability report. And in 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company’s primary consumer brand, which also will feature a mobile service as well as a video content service now in development. For additional information, visit http://www.aegworldwide.com