COCA-COLA® NAMED AS PRESENTING SPONSOR
OF THE BET EXPERIENCE AT L.A. LIVE
NEW YORK, NY & LOS ANGELES, CA (APRIL 21, 2014) – BET Networks and AEG today announce GRAMMY® Award winning group OUTKAST as this year’s headlining act for the BET Experience at L.A. LIVE, taking place in Los Angeles, CA, June 27 – 29, 2014. Celebrating their 20-year anniversary, and coming off of their long-awaited reunion at Coachella, OUTKAST are ready to create history as they take the STAPLES Center stage by storm on Saturday, June 28, 2014 alongside Rick Ross, A$AP Rocky, K. Michelle, Ty Dolla $ign, August Alsina and hosted by DJ Khaled.
The Coca-Cola® Company, the world’s largest beverage company, will return to the BET Experience at L.A. LIVE as the festival’s presenting sponsor. Associated with the “BET AWARDS” since 2009, this collaboration is another example of Coca-Cola’s® commitment to bringing people together to enjoy culturally meaningful celebrations. As part of the partnership, Sprite®, one of The Coca-Cola® Company’s most popular brands, will once again sponsor celebrity basketball game, the slam dunk competition and the youth clinics. Coca-Cola® and Sprite® will bring a number of original and interactive activities that will offer fans a weekend filled with creative and delightful moments. Additionally, Coca-Cola® will host a Latin showcase on Thursday, June 26 and sponsor the wildly-popular “106 & Park” stage on Saturday, June 28 with special performances and appearances from some of your favorite celebrities.
“This is an exciting time for The Coca-Cola® Company as we return as the presenting sponsor of the BET Experience at L.A. Live,” said Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America. “Coca-Cola® and Sprite® fans can look forward to many surprises and staying refreshed with delicious ice-cold Coca-Cola® products throughout the entertaining festival.”
“The BET Experience at L.A. Live is a truly unique experience where innovative brands come to play and engage directly with our trendsetting consumers in an interactive setting they can’t find anywhere else,” said Louis Carr, President of Broadcast Media and Advertising Sales, BET Networks.
BET EXPERIENCE AT L.A. LIVE SCHEDULE:
FRIDAY, JUNE 27, 2014
GRAMMY® Award winning artists Maxwell and Jill Scott joined by Marsha Ambrosius and Candice Glover
-ComicView Live! Hosted by comedian, Sommore featuring comics, Karlous Miller, Lil Rel Howery, Ray Grady, Sydney Castillo and Zainab Johnson
-Future kicks off the Late Night Concert series with DJ Khaled and friends
SATURDAY, JUNE 28, 2014
-Outkast, Rick Ross, A$AP Rocky, K. Michelle, Ty Dolla $ign and August Alsina hosted by DJ Khaled
-Centric Presents: The Next Comedy All-Star hosted by comedian, Joe Torry featuring comics Red Grant, Gary G-Thang Johnson, Nika Williams, Malik S., Rudy Rush
-The Roots Present Hip-Hop with Special Guests
SUNDAY, JUNE 29, 2014
-Queen of Hip Hop Soul, GRAMMY® Award winning artist Mary J. Blige, Trey Songz, GRAMMY® and Oscar Award winning artist Jennifer Hudson
NOKIA THEATRE L.A. LIVE
Single day STAPLES Center concert tickets are priced as low as $59.50, $99.50 and $149.50 while 3-day STAPLES Center Concert ticket packages are $199.00, $299.00 and $399.00.
Gold and Diamond VIP Packages: To have exclusive access to the best seats and roll like a true VIP throughout the weekend, a limited number of VIP Packages are available. Both the Gold and Diamond VIP Packages include the only public access to purchasing “BET Awards” tickets. Get the best of everything with the Diamond Package that includes hospitality throughout the weekend, a special “BET Awards” red carpet experience and much more! For information about ticket sales, VIP Packages, accommodations and the latest news about the BET Experience, visit http://www.BET.com/BETX.
All information about the BET Experience at L.A. LIVE can be found at BET.COM/BETX. Guests can purchase tickets and sign up for the BET Experience at L.A. LIVE newsletter to receive updates and announcements before they are available to the general public. Follow the BET Experience on Twitter @betexperience.
(Photo: REUTERS/Lucas Jackson /Landov)