On the two-year anniversary of Obama's My Brother's Keeper initiative, the power couple announced the launch of their “Careers in Entertainment Tour” in support of MBK. The tour aims to target young people who are interested in careers and entrepreneurial opportunities available in the entertainment industry. The effort will focus on students in high school and college-aged who are eager to break into the industry.
“The Careers in Entertainment Tour is an engine for change in our industry, and a means of closing the gap between dreams and the tools necessary to achieve them," says Jada Pinkett Smith. "This initiative in support of My Brother’s Keeper will engage our underserved young girls and boys in hope to inspire future generations — a responsibility I do not take lightly and one I cannot wait to bring to fruition.”
“The My Brother’s Keeper Task Force applauds the Will & Jada Smith Family Foundation for responding to President Obama’s call to action to ensure all youth have clear pathways to opportunity and success,” adds Broderick Johnson, Assistant to President Obama, Cabinet Secretary, and Chair of the My Brother’s Keeper Task Force. “We commend Will and Jada for leveraging their unique platform and networks to inspire and engage our nation's most vulnerable youth, whose tremendous talents are too often underrepresented in this and other industries.”
To learn more about the tour and find out how to get involved, click here.
Check out the BET News special A Conversation with President Obama, below:
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(Photos from left: Alex Wong/Getty Images, Jason Merritt/Getty Images)