Unexpected Blockbusters: The Biggest Box Office Surprises
Jumping the Broom
Bishop T.D. Jakes brought in a new era for Black films, post-Tyler Perry, when his 2011 romantic comedy Jumping the Broom opened with $15.2 million in ticket sales based solely on strong word-of-mouth and viral marketing. Bishop Jakes, who produced the faith-based film, utilized his pulpit and his A-list connections to spread the gospel about the film and helped propel it past the weekend's other wedding movie, Kate Hudson's Something Borrowed.