See the Backlash CoverGirl is Receiving Following First Cover Boy James Charles' Disgustingly Racist Tweet

See the Backlash CoverGirl is Receiving Following First Cover Boy James Charles' Disgustingly Racist Tweet

The company's response isn't going over too well.

Published February 18th

Back in October 2016, CoverGirl made history by enlisting their first-ever 'Cover Boy' for the brand, a 17-year-old from upstate New York.

James Charles is a high school senior who has amassed a huge following in the past year or so, going on to catch the eye of the reputed makeup brand and being offered the gig of a lifetime. While he has made the company proud so far by breaking gender barriors regarding cosmetics use, a recent tweet has many questioning CoverGirl's latest hire.

Taking to Twitter, James Charles posted an insensitive tweet, making a racially motivated "joke" that he was afraid to travel to Africa because he fears he will get Ebola.

"'I can't believe we're going to Africa today omg what if we get Ebola?' 'James we're fine we could've gotten it at chipotle last year,'" the now-deleted tweet reads.

Unfortunately, the representative of CoverGirl didn't delete his tweet in time, with many expressing their outrage at his stereotypical and overall degrading comment and pointing out his comment also is ignorant considering Ebola hasn't been an issue throughout the continent since last year.

James Charles has since taken responsibility for the problematic statement and has issued a lengthy apology, but according to users on Twitter, the damage has already been done.

CoverGirl has issued a statement of apology as well, claiming that his tweet "does not represent COVERGIRL's perspective," while also adding, "We agree his statements were inappropriate but appreciate that he has issued an apology." The company also reminded its supporters that they "are an inclusive brand and respect all people and cultures."

Take a look at James Charles' offensive tweet and apology, as well as how Twitter is reacting, below.

  1. James deleted his tweet but posted this apology:
  2. Screenshots are unforgiving.
  3. Covergirl issued this statement.
  4. But....
  5. People are checking his past tweets.
  6. This GIF is everything.
  7. Not the first time the 17-year-old has shared some insensitive tweets.
  8. More criticism for CoverGirl.
  9. This may be hard to recover from...
  10. Some are defending the brand... while others aren't having it.
  11. Many want the company to take action.
  12. Twitter has some suggestions for a new hire.
  13. This receipt, though.
  14. Twitter wants to know.
  15. Some are boycotting the brand.
  16. Correction, many are boycotting the brand.
  17. CoverGirl says they appreciate his apology although they admit his statements were inappropriate.
  18. They've got a point.

Written by KC Orcutt

(Photo: James Charles via Instagram)

COMMENTS

Latest in lifestyle