When Soulja Boy first came forward earlier this month excited to share how high his price has gone up, many were skeptical, and the details of the elusive contract being kept a secret didn’t help the cause.
A $400 million deal, which the rapper originally said he felt “low balled” by, turned out to be more than just a rumor and regardless of what any haters may have thought, Soulja Boy’s new contractual deal is very real.
As reported, Soulja Boy has penned a five-year deal with World Poker Fund Holdings (WPFH). It’s an interesting move for the company and the entertainer alike, and it is sure to be a mutually beneficial arrangement with each cross-promoting the other's endeavors.
As part of the deal, the rapper will use his personal social network to help promote different elements of their company, including promotion of their new gaming platform, which is designed to target over 3 billion plus global travelers.
“I invest in things I understand,” Soulja Boy shared wisely in a statement. “I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
A spokesman for the World Poker fund, Matthew Bird, also came forward to discuss the deal, saying he is confident it is going to help change the marketing and advertising game, while also speaking very highly of the rapper.
“The world of marketing is changing, today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment,” Bird said in a statement. “We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”
As you can see in the image below, Soulja Boy has been sleeping very well at night and counting stacks of money by day.
(Photo: Jesse Grant/Getty Images for VH1)