According to a new report, the rapper is worth way more than fans originally thought — in Toronto, at least.
A new study, conducted by the Toronto Star in order to gauge just how much the city loves the 6 God, found that people really, really love Drizzy in Canada.
The report, led by marketing agency ZenithOptimedia, found that up north, Drake is worth $3 billion dollars.
Combining his public appearances, his 23 million Instagram followers, his advertising and marketing moves, the rapper is worth much more than the amount stemming from his impressive album sales have helped generate.
“We knew there was a value to what he was doing, but we hadn’t put a dollar figure on that,” Toronto City Councillor Michael Thompson said. “But I guess we’ve seen that the price of cool is priceless.”
What a time to be alive, and well, be Drake.
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