Skandalouz: When Rappers Face Character Assassinations
Ja Rule and 50 Cent
It's hard to imagine where hip hop would be today without this beef. 50 and Ja had real-life problems and run-ins, but Fiddy took them to wax to maximum effect. Making fun of Ja's sing-songy raps and his pop image on an unrelenting series of songs and mixtapes, 50 effectively ended the Murder Inc. MC's career and catapulted himself to the top. Fif's been hip hop's best character assassin ever since, and wrote the book on using beef to build your own buzz.
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