Life After Death: The Legacy of the Notorious B.I.G.
Diddy was instrumental in guiding B.I.G. to the top, and Biggie more than returned the favor. His success launched Puff's Bad Boy Records to the top and set off his string of multi-million-dollar business successes, from Ciroc to Sean John. B.I.G. also reportedly encouraged Diddy, his onstage hypeman, to pursue rhyming more seriously. Millions of record sales later, it's safe to say Biggie was on to something.