Lupe turned heads when he seemed to diss Hov, along with a usual target, his label Warner Bros., in a 2010 interview. ''There's a misunderstanding with my fanbase,'' he said. ''People [at Warner] feel they know my fans more than I do. They want me to step out of my comfort zone and step into theirs. I don't have necessarily the celebrity success they want me to have, but it's more social success and being able to speak at a college about world affairs. That's a success to me. I don't want to be Jay-Z and be worth $400 million and perform on every awards show. It's getting in touch with somebody who needs to improve their self-esteem — as opposed to driving a Bentley and putting some chains on.''
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