Run This: Why We Love Rev Run

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He Pioneered Hip Hop Endorsement Deals

Run DMC landed rap's first endorsement deal when their manager, Russell Simmons, took Adidas executives to a show. They performed "My Adidas" in front of thousands of screaming fans, and the rest is history. Rick Ross, 50 Cent, Jay-Z and other endorsement-happy rappers are no doubt grateful (not to mention rich).

 

(Photo: Drew Gurian/Invision/AP)

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