Rapper Sneaker Endorsements

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  • Rapper Sneaker Endorsments Over the Years
  • Run DMC and Adidas
  • LL Cool J and Troop
  • Master P and Converse
  • Birdman and Lugz
  • Jay-Z, 50 Cent and Reebok
  • Game and the Hurricane
  • Pharrell and Ice Creams
  • Swizz Beatz and Reebok
  • Kanye and Yeezys
  • Nelly

Run DMC and Adidas

Like many other current trends in hip hop, artists and sneaker brands cozying up started with Run DMC, who devoted an entire song to “My Adidas.” As legend has it, manager Russell Simmons brought skeptical Adidas executives to a show in New York; they were blown away by the audience reaction and signed the rappers to an endorsement deal.

(Photo: Def Jam Recordings)

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