Drop It Like It's Hot: Lost Endorsement Deals

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  • Akon
  • Madonna
  • Keyshia Cole
  • Rihanna
  • Chris Brown
  • Tyler, the Creator, Lil Wayne
  • Rick Ross
  • Ludacris
  • T.I.
  • T.I.


Rihanna lost her huge deal with Nivea last year. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna," Stefan Heidenreich, the new CEO of the cosmetic giant's parent company, Beiersdorf, explained. "Nivea is a company which stands for trust, family and reliability." Rihanna responded by tweeting a pic of Heidenreich with the words, "No caption necessary."

(Photo: FameFlynet, Inc - Beverly Hills, CA, USA)

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