Drop It Like It's Hot: Lost Endorsement Deals

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  • T.I.
  • Akon
  • Madonna
  • Keyshia Cole
  • Rihanna
  • Chris Brown
  • Tyler, the Creator, Lil Wayne
  • Rick Ross
  • Ludacris
  • T.I.


In 1989, Pepsi killed a $5 million deal with an in-her-prime Madonna due to protests over her controversial video for "Like a Prayer," which included scenes of burning crosses, a romantic relationship with a saint-like figure and other edgy images.

(Photo: Warner Brothers Records)

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