Drop It Like It's Hot: Lost Endorsement Deals

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  • Tyler, the Creator, Lil Wayne
  • Rick Ross
  • Ludacris
  • T.I.
  • T.I.
  • Akon
  • Madonna
  • Keyshia Cole
  • Rihanna
  • Chris Brown


In 2002, Fox News rabble-rouser Bill O'Reilly disturbed Ludacris' piece of the pie when he criticized his huge endorsement deal with Pepsi. After months of protests over their new spokesman's supposedly "violent" and "sexist" lyrics, Pepsi bowed to the pressure and deaded Luda.

(Photo: Evan Agostini/Getty Images)

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