The Rundown: Kanye West, Yeezus

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The Rundown: Kanye West, Yeezus

Last Monday in New York, Kanye West played his sixth album, Yeezus, for the first time in public at a listening session. Beforehand, in a classic Yeezy rant, he described his marketing plan: "I got this new strategy called no strategy." But with industry experts saying that Yeezus, which drops today, is set to sell half a million its first week, it's hard to believe him. In this case, the mystery was the marketing. Kanye purposely cultivated an air of secrecy around the album and then pulled off a few high-profile coups that most artists can only dream of: an SNL performance, a headlining slot at the Governor's Ball festival in New York. Not to mention the genius, straight-to-the-people stunt of projecting videos in public places worldwide. But marketing can only get you so far: Kanye's left-field plan will only work if the album speaks for itself in the end. Here, we run down Yeezus track by track to see what he's got to say. After the recent upheaval in his personal life (namely his newborn daughter with Kim Kardashian), it would be foolish not to listen carefully. —Alex Gale

(Photo: Roc-a-Fella Records, GOOD Music, Def Jam, Roc Nation)

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