After a stint in jail Gucci Mane decided to rename his independent label So Icy Entertainment. The name Gooch chose: 1017 Brick Squad. He signed himself and Waka Flocka Flame (despite also breaking from Waka's mom's management team, Mizay Entertainment). Flame then launched his own label under the Brick Squad umbrella label, Brick Squad Monopoly, and the belief has been so strong in the brand that even after public disputes with Gooch, Waka has maintained that he'll always rep the Squad. Gucci hasn't given up either, saying that any beefs with Waka are just disagreements between friends. He's now focused on building the label's roster, recently adding Chief Keef.
(Photos from left: WireImage, Brick Squad Records)