Cold Shoulder: When Musicians Participate in Boycotts
Hov Boycotts Cristal Bubbly
Before Ace of Spades became the bubbly of choice for the hip hop elite, Cristal held that title. Once a vocal advocate for the champagne distributor, Jay-Z decided to boycott Cristal over comments from Frederic Rouzaud, managing director of Cristal's production company.
When asked if the association between Cristal and the "bling lifestyle" of the hip hop community could be detrimental, Rouzaud said, "We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."