New Day: Jay-Z's Illest Power Moves

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  • Jay-Z, Watch the Throne
  • Jay-Z, Kevin Durant
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  • Jay-Z, Beyoncé
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The Takeover: MCHG

Jay-Z's Magna Carta Holy Grail hits the streets July 4 (Samsung users only), which is understandable because Jay (and Bey) loves that number. Another thing Hov has an affinity for is making a big splash. And the marketing push that preceded this album is a prime example. From the fact that the MCHG cover art is on display at the Salisbury Cathedral in the U.K., to the buzzworthy announcement of the album via a commercial during the NBA Finals, to the all-out digital takeover of the Internet,  this project proves Mr. Carter's reach.  (Photo: Roc Nation)

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