New Day: Jay Z's Illest Power Moves

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Justify My Thug

Jay Z became one of the few famous-but-"underground" voices used for HP's "The Computer Is Personal Again" marketing campaign in 2006. His commercial spot was part of hundreds of millions of dollars worth of global marketing roll out, and it may have been where Jay first got used to that impressive NBA Finals time slot. (The spot premiered during Game 1 of that year)

(Photo: Courtesy HP)

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