New Day: Jay-Z's Illest Power Moves

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Justify My Thug: The HP Commercial

Jay-Z became one of the few famous-but-"underground" voices used for HP's "The Computer Is Personal Again" marketing campaign in 2006. His commercial spot was part of hundreds of millions of dollars-worth' global marketing roll-out; and it may have been where Jay first got used to that impressive NBA Finals time slot. (The spot premiered during Game 1 of that year; the Heat won that season, too.)

(Photo: Courtesy HP)

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