Remember the way Jay made it cool to rock a button-down? This year he took corporate hustlin' to whole new level, partnering with Samsung to commission his Magna Carta Holy Grail (Picasso, baby). He took the venture with Beyoncé, Justin Timberlake, Rick Ross, Frank Ocean and some of 2013's top producers. Then, he took fans on an adventure to pick it up — literally — starting with a widely watched NBA finals gametime announcement, a scavenger hunt around Brooklyn for the trackisting and ending with #newrules written for digital sales. It was magnificent.