'The Facts' According to Kanye West
#FactsOnly.
1 / 9
Yeezy Just Jumped Over Jumpman - Just as 2015 was coming to a close, Kanye decided to set the tone for 2016 with "Facts." The track acts like a retail diss (Adidas vs. Nike) but at the same time, gives us no-holding-back and I'm-better-than-everyone-else Kanye and reminds us that Kanye is far away from the runway and pouring his creativity into the studio. The song title is "Facts" and indeed, he spills a few. —Janice Llamoca (Photo: Kevork Djansezian/Getty Images)
2 / 9
'Yeezy, Yeezy, Yeezy, I feel so accomplished / I done talked a lot of s**t but I just did the numbers' - Kanye has never been one to back down from speaking his mind (cue the infamous “George Bush doesn’t care about Black people” line), and yet, it’s never stopped him from winning 21 Grammys and selling over 21 million albums in the U.S. alone. *Kanye shrug*(Photo: Kevin Winter/Getty Images for iHeartMedia)
3 / 9
'If Nike ain’t have Drizzy, man they wouldn’t have nothin’, woo! / If Nike ain’t have Don C, man they wouldn’t have nothin’, ooh!' - Translation: Without Kanye, Nike has no value, no meaning, no purpose in life. But since Drake (and his OVO Air Jordan 8s) and Kanye’s good friend Don C are on board with Nike, at least they have something.(Photo: Noel Vasquez/Getty Images)
4 / 9
'Yeezy, Yeezy, Yeezy, they line up for days / Nike out here bad, they can’t give s**t away' - Kanye’s Adidas Yeezy kicks had fans and sneakerheads going wild, trying to cop a pair. As for Nike, it looks like the Jordan brand didn’t do so well selling out a new release of Retros. Could this be war?(Photo: Dan Kitwood/Getty Images)
5 / 9
'I ain’t dropped the album but the shoes went platinum' - It was a given. Much like the successes of all his previous albums, his shoes were also going to be a platinum hit.(Photo: Taylor Hill/FilmMagic)
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6 / 9
'Nike, Nike treat employees just like slaves / Gave LeBron a billi’ not to run away' - Money talks, or just makes you stay. Just ask NBA player LeBron James and the rumored one billion he received to sign a lifetime contract with Nike.(Photo: Aaron Davidson/WireImage)
7 / 9
'Kimoji just shut down the app store, uh! / And we made a million a minute, we made a million a minute' - According to reports, the $1.99 Kimoji app was downloaded 9,000 times per second on its first day causing the app to create a little over $1 million per minute. Numbers don’t lie.(Photo: Jason Kempin/Getty Images for PUMA)
8 / 9
'Tell Adidas that we need a million in production' - The demand for Yeezy Boosts is so high, there needs to be more made. The Yeezy Boots 350s sold out in 12 minutes.(Photo: NorthWoodsPix / Splash News)