In a move that’s better late than never, Charlie Sheen is attempting to trademark 22 of his catchphrases, including, of course, “Duh, Winning,” Tiger Blood,” “Vatican Assassin” and “Rock Star From Mars.”
Records show that Hyro-gliff, a company doing business with Sheen, filed trademark applications between March 19 and 22, trying to get protection for products from bras and candy to gambling machines and electronic games. The company also wants to trademark Sheen's name and signature, his nickname for his home ("Sober Valley Lodge") and his girlfriends ("Sheen's Goddesses").
This isn’t the first time Sheen has trademarked a phrase. According to the Hollywood Reporter, in the late 1990s, he set up a company called Masheen Inc. and trademarked the phrase "Drugs Are Loser Friendly" for flyers, stickers, T-shirts, mugs and other items. In 2005, Sheen's company, Three Dog Park, filed a trademark application for "Sheen Kidz," a line of couture children's sportswear that did well in Japan.
In the meantime, Sheen will be performing in Cleveland, Ohio, tonight, fulfilling the latest leg of his tour. But there will be changes from his first two shows in Detroit and Chicago. Sheen told E! News Monday: “There’s a couple of things here I’ve got to f---ing work out. I don’t know if I start the show alone and it turns into [a Q&A format] or if I just stay with this ‘cause it’s f---ing working and we’ll f---ing return to it if I don’t.”
(Photo: GUS CHAN/The Plain Dealer/Landov)