Five-year contract with Rolex marks the troubled athlete's first big endorsement since his infamous sex scandal.
On the field, Tiger Woods has yet to regain his championship form since his marriage fell apart in the wake of numerous affairs. But off the field, the star golfer may finally be turning his image around: Woods has just inked a five-year deal with Rolex, the world's biggest luxury watchmaker.
The Rolex deal is the golfer's first big sponsorship deal since his widely publicized infidelilty scandal two years ago. AT&T, Accenture, Gillette and Gatorade all broke off their endorsement deals with the golfer in the wake of the scandal..
In a statement, Rolex said, "Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf."