Samuel L. Jackson Lashes Out at Reporter Who Mistakes Him For Laurence Fishburne

KTLA anchor thought Jackson starred in The Matrix.

Posted: 02/10/2014 04:30 PM EST

Samuel L. Jackson is one of the most recognizable faces in the world...but not for Sam Rubin of KTLA. The veteran entertainment reporter evoked the fury of Jackson when he mistook the actor for Laurence Fishburne on Monday morning.

"Working for Marvel, the Super Bowl commercial, did you get a lot of reaction to that Super Bowl commercial?" Rubin asked Jackson. 

"What Super Bowl commercial?" Jackson replied. 

After a moment of awkward silence, Jackson erupted, "See, you're as crazy as the people on Twitter. I'm not Laurence Fishburne! We don't all look alike! We may be all Black and famous, but we don't look alike."

The A-list actor tried to maintain his sense of humor over the gaffe, but seemed clearly peeved. "You're the entertainment reporter?! And you don't know the difference between me and Laurence Fishburne? There must be a very short line for your job," he continued as Rubin unsuccessfully attempted to turn the conversation back to Jackson's RoboCop remake. "I'm the 'What's in your wallet' Black guy. And I've actually never done a McDonalds or a Kentucky Fried Chicken commercial. I know that's surprising."

Rubin accepted a "well-deserved spanking" from Jackson throughout the remainder of the interview, but later issued a statement in which he seemed to be backtracking on his original mistake.

"I indicated to Samuel that I’d seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company," Rubin said. "Of course a Captain America ad had also run during the Super Bowl, but I immediately felt so dumb, I didn’t bring that up — and he gave me the shellacking that was well deserved."

Rubin continues, "I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I’m talking about. But I didn’t 30 minutes ago, and I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake."

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(Photo: Courtesy KTLA)

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