Would You Pay $20 For Shrek?

Would You Pay $20 For Shrek?

I remember the days when folks complained that $12 was too much for a movie -- and "those days" weren't that long ago.

Published May 24, 2010

shrek_forever_after I remember the days when folks complained that $12 was too much for a movie -- and "those days" weren't that long ago. Now, some movie theaters think that $20 is a cool price for a movie, especially if it's in 3D or an IMAX theatre.

Four theaters in New York City were charging $20 to see the final installment of the Shrek franchise. However, after a bit of New Yorker outrage a statement was AMC Theatres spokesman:

"Unfortunately, a limited number of theaters posted incorrect pricing for Shrek Forever After , which we immediately corrected. Any guest who purchased a ticket at the incorrect price can visit Guest Services for a refund."

According to CBS News two theaters went down to $17 per ticket and two others went down to $19 per ticket. Not much of an improvement there!

Whatever the case, Shrek Forever After had a strong debut this week, bringing in $71.25 million. It's the third biggest opening for 2010 (Iron Man 2 $128.1 million, and Alice in Wonderland $116.1 million). However, the last Shrek in 2004 opened with $108 million opening weekend.

Here are the top grossing films for the weekend:

1. Shrek Forever After , $71.25 million
2. Iron Man 2 , $26.6 million
3. Robin Hood , $18.7 million
4. Letters to Juliet , $9.1 million
5. Just Wright , $4.2 million

SOURCE

Written by Clay Cane

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