Gillette set out on a five-city tour to help African-American men get great skin. Partnering with Rolling Out magazine, the Gillette Fusion MVP Prime Time Tour celebrated and awarded hardworking barbers in Chicago, New York, Philadelphia, Washington, D.C. and Atlanta.
With the help of The Garner Circle PR, we took part in the last tour stop and traded secrets to great skin with celebrity hosts Vivica Fox, Fonzworth Bentley and Kenny Burns.
Fellas, take a peek and get tips to maintaining a great shave coupled with smooth, sexy skin.
DID YOU KNOW?
“Seventy percent of African-American men suffer from razor bumps. In that regard, Gillette is one of the premiere companies as it relates to shaving. They attach themselves to barbers because barbers have a unique position in the African-American community.” - Barry Florence, Tour Publicist
A BETTER SHAVE, $8.99
“It’s about the closeness, the comfort, and really highlighting our new technology. We tested the Gillette Fusion MVP with a dermatologist who’s also a professor at Wake Forest University. The results were critical because we found that shaving daily with a Gillette, actually reduced bumps once you use it in a prolonged state. It also busted the myth that shaving with a razor exacerbates razor bumps.” - Natalie Wu, Associate Brand Manager, Gillette
“Not only do you have to make sure that you’re using the right blade, you also have to make sure that you’re putting moisture back into your skin. African-American hair is coarse and you have to soften those hairs before and after you shave. We definitely recommend a regimen.” - Melody Harris, Connections Manager, Gillette
“First of all, people don’t wash their faces. A splash of water doesn’t count. You need to really have a regimen. You can learn a lot from your woman. Because they wear makeup, they have to stay up on their skin maintenance. When it comes to grooming, don’t rush. Rushing can cause you to be a little extra abrasive on your epidermis, which can cause razor bumps.” – Fonzworth Bentley
DRY OR OILY
“A lot of gentlemen don’t use a good toner and they don’t use a good lotion. You have to moisturize. Even if you have oily skin, you still have to moisturize. Finding out what kind of skin you have as a man is very much trial and error.” – Fonzworth Bentley
“A lot of dermatologists will do a consultation to discover your skin type and give you some recommendations.” – Fonzworth Bentley
“Get yourself a good shave, and make sure that you’re well-groomed. The Gillette Fusion MVP is very good and it’s recommended by dermatologists. As I’ve recommended to my friend and publicist, BJ Coleman, try Kiehl’s. Kiehl’s has a wonderful Blue Herbal Astringent Lotion that works great for after shaving.” – Vivica Fox
“I also recommend that men hydrate. Drink plenty of water. And, men, don’t be afraid to go to the spa and get your man facial in once a month!” – Vivica Fox
IT’S A MAN THING
“Please get a facial. They’ll steam your face and do extractions for blackheads and whiteheads. Two days later, you’ll be able to see the difference in your skin. You’ll realize how much was piled on your skin. Gentlemen, I highly urge you to give a facial a try. Go with your lady. It will cut down a lot of those problem areas.” – Fonzworth Bentley
A WOMAN’S TOUCH
“I make sure that my skin is nice. I wash it in the morning and at night. Eva does help. I find myself using her face wash sometimes. She’ll push it on me too.” – Lance Gross
JUST DO IT
“My personal skin care regimen starts with me getting an occasional facial. A lot of times as Black men, we feel like it’s not manly to get a facial. We do so many things concerning work, moving in and out of different climates, and you need to get that stuff out of your skin. Be more in tune with your skin, as far as what feels good. With a facial...I just personally love women rubbing on my face.” – Kenny Burns
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