With a new denim launch, the actress brings her affinity for all-white clothes to stores.
Make way for another celebrity clothing line on the shelves! LisaRaye will go head-to-head with denim brands like Beyoncé’s House of Deréon and Nelly’s Apple Bottoms with her own line, LisaRaye's Collection, which is in collaboration with retailer PZI. It will launch online this summer.
The actress' line caters to a range of hips, offering sizes 4–18 in four different lengths. The denim is designed with “no gape at the waist [and] more room in the hips, rear and things.” Says LisaRaye: “I believe in this jean line. It contours the body and holds us in. It has stretch to it. I’ve designed some really pretty designs.”
This new line will stand out in one other way: LisaRaye will play off her love for her signature color and the entire collection will only be available in white.
The new designer is known for ignoring the old “no white before Labor Day” mandate and wears the color head-to-toe year round. To kick off the new season of her TV show, LisaRaye: The Real McCoy (back on TV One on April 7 at 9pm), TVoneonline.com is launching a “Dare To Wear White” campaign encouraging LisaRaye fans to rock white apparel every Thursday.
Each week viewers can go to the show's official Facebook page to register for a sweepstakes that will award a $250 weekly gift certificate to help fans pay for their own white wardrobe. For the season finale on May 26, one registrant will be awarded with a $1,000 gift certificate prize.
(Photo: PZI Jeans)