It’s another win for the Anthony family.

New York Knick’s franchise King, Carmelo Anthony, is lending his brand to Johnson Products as the spokesperson for their new Ultra Sheen Men beauty and hair care line. This multi-year deal has come on the heels of his big trade which opened lots of doors for NBA star.

“I am very excited about joining the team at Johnson Products Company,” said Melo. “Being a part of the Ultra Sheen Men launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”

(Photo: Mike Ehrmann/Getty Images)