Versace to Launch Childswear Line

Versace to Launch Childswear Line

Oh baby! The luxury line is working on a collection for kids that will debut next year.

Published May 16, 2011


(Photo: Courtesy of WWD)

The economy may be taking baby steps toward improvement, but Versace is taking a big step back into children’s wear with a full collection for infants all the way up to age 12.


After shuttering a previous kid’s line “Versace Young” in 2004,  the brand is bouncing back with “Young Versace,”  a “high-end, glamorous and colourful collection in line with the brand’s essence, with a touch of rock ’n’ roll,” according to Gian Giacomo Ferraris, Versace CEO.


The collection will incorporate the label’s iconic symbols, such as the Greek frieze and the Medusa—with a youthful twist (least the kiddes get scared of their clothes).


Would you splurge on designer brands for clothes for your child?

Written by Nakisha Williams


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