Lady Gaga is taking her work with MAC's Viva Glam campaign to the next level and calling fans to help raise HIV/AIDS awareness through social networks with a new digital push dubbed “Glam This Way” (a spin on Gaga’s current single “Born This Way”).
To join the cause visit vivaglam.com to sign up and upload an image of yourself. The image will transform into a sequin and become part of a collection of faces of those who’ve joined the movement. After you’ve been transformed you can share the purpose of the Viva Glam campaign message through Facebook and Twitter with friends and followers. The more you share the bigger and more visible your personal sequin gets on the site.
Signing up may also land your face on one of Gaga’s outrageous outfits. Her stylist (and Thierry Mugler creative director) Nicola Formichetti will create a couture design composed of fan images, which the pop star will wear in the fall.