Cadbury removes candy campaign that the model called "insulting and hurtful."
Cadbury chocolate has pulled an ad campaign for their latest sweet treat after leaving a bitter taste in Naomi Campbell’s mouth.
The ad, which appeared in print publications and on billboards, featured a photo of the Cadbury Dairy Milk Bliss Bar sitting on a pile of diamonds with a slogan that read: "Move over Naomi, there's a new diva in town." Adding, “I’m the world’s most pampered bar” at the bottom.
Campbell was offended after seeing the placement and said in a statement, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful."
The model threatened to take legal action when the Kraft-owned company, which initially refused to pull the campaign, according to reports.
After a firestorm that included U.K. campaign group Operation Black Vote (OBV) calling to boycott the brand, a spokesperson for Cadbury responded and insisted that the campaign was simply "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.” However, the company later noted that the ad is "no longer in circulation…we have no plans to repeat the campaign."
Do you think the ad was offensive? Sound off in our comments!
(Photo: Sven Hoogerhuis/PictureGroup)
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