Rihanna is the New Face of Emporio Armani

Singer replaces Megan Fox in underwear and jeans campaign.

Posted: 07/11/2011 06:14 PM EDT
Filed Under Rihanna

We know she can set the stage on fire, but now Rihanna is putting her famous body to work as the new rep of Italian clothing line Emporio Armani, following in the footsteps of Megan Fox, Cristiano Ronaldo and David and Victoria Beckham. The "S&M" singer will strip down for the label's jeans and underwear campaign. The photoshoot for the ads already took place in New York, but RiRi fans will have to wait till September to get a glimpse of the singer in her undies.

Rihanna is also the spokesperson for skincare brand Nivea. Between her dewy skin and fancy panties, she should have no trouble getting back in the dating game.

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