Reebok's newest creative director is re-building the brand one celeb at a time.
Reebok’s stylish again, folks. With the help of super producer Swizz Beatz, the “Reethym of Life” event helped to give the brand a celebrity makeover. Beatz serves as the company’s creative director and orchestrated a V.I.P guest list that included his wife, Alicia Keys, Beyoncé, Jay-Z, Clive Davis, Pharrell, Diddy, Teyana Taylor, Tika Sumpter and more.
Swizz, decked out in his new Reebok gear, which flaunted a green varsity jacket and fitted cap, later performed with Lloyd Banks. Guests were also the first to see “International Party,” a Reebok-commissioned video co-starring Alicia Keys.
Keys showed her support for her hubby by later tweeting, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”
(Photo: Johnny Nunez/WireImage)