Swizz Beatz' "Reethym of Life" Brings Out Big Names

Reebok's newest creative director is re-building the brand one celeb at a time.

Posted: 07/21/2011 02:36 PM EDT
Swizz Beatz, Alicia Keys, Clive Davis Diddy

Reebok’s stylish again, folks. With the help of super producer Swizz Beatz, the “Reethym of Life” event helped to give the brand a celebrity makeover. Beatz serves as the company’s creative director and orchestrated a V.I.P guest list that included his wife, Alicia Keys, Beyoncé, Jay-Z, Clive Davis, Pharrell, Diddy, Teyana Taylor, Tika Sumpter and more.

 

Swizz, decked out in his new Reebok gear, which flaunted a green varsity jacket and fitted cap, later performed with Lloyd Banks. Guests were also the first to see “International Party,” a Reebok-commissioned video co-starring Alicia Keys.

 

Keys showed her support for her hubby by later tweeting, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”

 

Sweet.

(Photo: Johnny Nunez/WireImage)

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