The singer will debut a follow-up scent to My Life.
If you loved Mary J. Blige’s My Life fragrance, you’ll adore her spinoff scent, Blossom. Blige’s initial fragrance debuted to overwhelming success and won several FiFi awards.
Teaming up again with Carol’s Daughter creator Lisa Price, the new scent will have a grand unveiling on the Home Shopping Network on Aug 13.
“The highly successful launch of My Life last year forged new ground within the beauty industry, and My Life Blossom provides us with another opportunity to engage and delight Mary’s fans,” said Betsy Olum, general manager of beauty and merchandising strategy at HSN. “Mary is an engaging storyteller who inspires confidence in women — and we are excited to have her share this new fragrance exclusively with HSN customers.”
Proceeds from Blossom will go to Blige’s FFAWN Foundation, which seeks to help women in troubled situations.