The star is the new face of the 2011 winter campaign.
(Photo: London Fog)
Filling the shoes of Mad Men hottie Christina Hendricks, X-Factor’s Nicole Scherzinger is the new face of London Fog’s 2011 winter campaign.
"I’ve been a fan of London Fog forever," the singer says in a press statement. "I love trench coats and London Fog coats are timeless. They have been around for decades, but the styles always have a fresh look.” Dari Marder, chief marketing officer for Iconix Brand Group, Inc., says Scherzinger radiates “confidence, sexiness and sophistication,” making her “the perfect muse to showcase the effortless glamour and style of London Fog.”
We couldn’t agree more. The dark-haired raven could make any coat look amazing. London Fog wasted no time snatching up the former Pussycat Doll for their spring 2012 campaign as well.
The sizzling winter ads will debut in December.