Swizz Beatz Brings His Design Skills to Lotus

Designing clothes? Done that! Swizz Beatz will add his style flair to cars in his latest business venture.

Posted: 12/06/2011 05:51 PM EST

Swizz Beatz has landed yet another side job and this one comes with a company car. The rapper has been named the Vice President of Creative Design and Global Marketing and recently launched the Swizz Beatz edition of a chrome-colored Lotus Evora GTE.

A rep for the car brand stated one of the main reasons they chose him for the job is because, “He means business: he's a risk taker with considerable credentials including music producer, rapper, designer AND painter.”  On the design front, Swizz also currently serves as the Creative Director for Reebok Classics where he’s helped design new merchandise. Reebok called him for the job after he collaborated with Christian Louboutin to design a signature “Rollerball Loafer” (Swizz says the designer is still one of his mentors).

For Swizz, all the different creative projects are part of his quest to be a “renaissance man for my generation.”


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(Photo: Johnny Nunez / WireImage)

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