Rihanna Softens Up Her Sexy for New Emporio Armani Campaign

The latest ads tap into her sultry side. Do you like?

Posted: 01/18/2012 09:00 PM EST
Rihanna

Rihanna’s back for another round of sexy in new ads for Emporio Armani Underwear and Giorgio Armani Jeans.

Last year the Bajan beauty made her debut as a spokeswoman for the brand in their Fall/Winter 2011-12 campaign in an edgy, noir-inspired look that found her stripping down in the back of a car wearing jeans and a sweater, then nothing but a lingerie set and a platinum pixie. The racy images were voted “sexiest of the year” by AdAge magazine. She also designed a capsule collection for the line that was pretty hot.

The latest ads, snapped by Mert Alas and Marcus Piggott in Dublin, tap into her sultry, more romantic side as she takes us to her "California King Bed," posing in a lacy bra and panties set and a silk-printed cami with darker, flowing locks. There’s still a nod to her rocker style in the provocative black-and-white spread, as the singer poses pre-strip down on a leather couch in a biker jacket with striped shorts as well as hip-hugging jeans and a knotted white top.

Does the steamy preview get you excited for the Italian design house’s new offerings?


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(Photo: Courtesy Emporio Armani)

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