Kimora Lee Simmons Launches Anti-Aging Cream at QVC

The former model says "beauty starts with a great skin-care regimen."

Posted: 02/24/2012 05:29 PM EST
Kimora Lee Simmons

Celebrating its annual Buzz on the Red Carpet Live from L.A. event that kicks off tonight at 9 P.M. on the shopping channel, QVC held a star-studded party at the Four Seasons in Beverly Hills, where Kimora Lee Simmons told BET.com all about her new skin-care line, Shinto Clinical.

“It’s East meets West, and for women of every color," said the African-American, Korean and Japanese model, actress and all-around business woman, whose products blend Asian ingredients like kelp, seaweed and antioxidant Omegapearl-18 with Western science. “It’s all scientifically tested — to be in the beauty category at QVC, it takes a lot,” she noted, adding that she was inspired by the way her mother and grandmother cared for their skin and ate an antioxidant-rich diet. Her Smooth Answer anti-wrinkle moisture boost cream will launch exclusively at QVC, while the rest of the collection will follow at shintoclinical.com starting March 1.

“For me, beauty starts with a great skin-care regimen,” said Simmons. “It’s not what you put on after the fact, like makeup, but how you maintain what you’ve got. I like to put Smooth Answer on as a base that moisturizes and serves as a barrier against pollution.”

No stranger to QVC, Simmons said she’s shopped there for everything from a blender and a flashlight to jewelry, though the bold cuff she wore was from her own Just Fab line. Project-wise, Simmons is “always developing for Style network, which I did Life in the Fab Lane for,” she said, adding that the show may get a revival and that daughters Ming Lee, 12, and Aoki Lee, 9, are all for it. “They’re total hams,” she said.


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(Photo: FayesVision/WENN.com)

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