Jay-Z Helps Launch New Cognac From Bacardi

The rapper continues to expand his business resume.

Posted: 05/11/2012 12:56 PM EDT

Jay-Z may be adding a new liquor to his portfolio of endorsement deals — the hip hop superstar was recently spotted at an exclusive launch party for Dussé, an all-new cognac from Bacardi.

Hov made an appearance at the party Wednesday night in New York, where a handful of journalists were introduced to the new cognac. Bacardi is positioning Dussé to compete for a younger audience in a category that also includes Hennessy, Courvoisier and Rémy Martin. 

Jay-Z is already a sponsor of Armand de Brignac champagne, known commonly, and in raps, as "Ace of Spades." Dussé is expected to go on sale at American retailers next month at a price of $44.99 for a 750mL bottle.


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