Rachel Roy's Digital Runway Show

The fashion designer gives everyone front row access to her latest collection.

Posted: 02/15/2013 04:44 PM EST
Rachel Roy

Most designers had their garments on the runways at Lincoln Center for New York Fashion Week, but Rachel Roy took a different path. While Diddy hosted the first ever Instagram-only fashion show, Roy released a digital runway show.

“Fashion week has become increasing busy and hectic,” she added. “I wanted to create a different experience that transcends just a brief moment in time and deliver it in a different way so people can take the time and experience it at their own pace.”

The designer unveiled her collection on her Facebook page in a five minute video, offering viewers an up close and personal look at her Fall/Winter line. Fashion lovers everywhere can see the intricate, heavily embroidered pieces, smooth velvet textures and animal-motif belts.

Roy loved the idea of fashion being accessible to anyone anywhere, not just celebs and industry insiders. She told Huffington Post Live, "When I was a girl, I wanted to watch a fashion show and never had access to it. And now, the same day that my buyers and editors see my show, so can a young girl or young boy in her home."

And if you thought a digital fashion show was cheaper than the conventional route, Roy quickly debunked that belief, stating her digital project actually cost more due to the added price of building a set and hiring a camera crew and editing staff.

Did you catch Rachel Roy's digital show? Check it out here.


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(Photo: PNP/ WENN.com)

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