Jay-Z may be the King of New York, but it could soon be time for him to pay the piper.

HoodLove LLC, a New Jersey-based company claiming its mission is to improve impoverished communities around the world, has filed a lawsuit against Hov’s Rocawear. In the filing, the company accuses Jay’s clothing company of stealing the phrase “Hood Love” and printing it on its t-shirts.  

The company claimed to have owned the trademark to the phrase since 2006 and said Rocawear’s “unauthorized” use was “likely to cause confusion” and “deceive customers” into believing the two companies were affiliated, according to the suit.

HoodLove is suing for profits from sales and wants the tees pulled from stores. It is unclear how much Rocawear has profited from the t-shirts in question.
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(Photos: RAY STUBBLEBINE/Landov; Courtesy of Rocawear)