Queen Latifah Chats About Pantene Partnership

The actress-singer-CoverGirl spokesperson will promote the brand's Truly Relaxed and Truly Natural Collections.

Posted: 09/05/2013 11:14 AM EDT
Queen Latifah

Queen Latifah's dream partnership has finally come true. The singer-actress-CoverGirl spokesperson is now the latest hair model for Pantene. Latifah, who told People that she'd been wanting to work with the brand for a long time and was "ecstatic" to finally be approached, will be promoting Pantene's Truly Relaxed and Truly Natural Collection.

"Having Black hair is unique," she explains, "in that Black women change up styles a lot. You can walk down one street block in New York City and see 10 different hairstyles that Black women are wearing: straight curls, short cuts, braids — we really run the gamut. That means we have to have the products that really work for all of our various looks, and Pantene is so versatile."

As for her own hair, Queen Latifah said she's looking forward to wearing her hair natural more often before sharing her own curly hair mishap from her youth.

"When I was a freshman in high school, which is a serious time in your life for how people look at you, everyone wanted to wear their hair curly. So this woman went to put curls in my hair, but I had permanently straight hair at the time and didn't know you couldn't go curly if you had that! Let's just say I ended up looking like a hot mess. I'm glad I wasn't insecure back then, because that would have been beyond devastating."


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 (Photo: Stephen Lovekin/Getty Images)

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