She will also serve as creative consultant for the brand and will release a collection in February.
(Photo: Stephen Lovekin/Getty Images for Mercedes-Benz Fashion Week)
Our sneaker collection is about to get a whole lot sweeter. Solange Knowles has just been named art director and creative consultant for Puma and the singer announced the big news with a fantastic Instagram shot of her sneaker-clad feet and legs rising up out of a swimming pool. Knowles has taken in four designers, including Gerlan Jeans, William Okpo and Hisham Bharoocha of the band Soft Circle to interpret the brand's classic Puma Disc using Brazilian inspirations for her "Girls of Blaze" collection. Needless to say, our girl couldn't be more thrilled.
"After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content etc).....I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!!" she wrote. "It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies."
"Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic's to present "GIRLS OF BLAZE" inspired by the sights and sounds of Brazil," she continued. "I couldn't be more excited about the result. The [s--t] is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!"
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