The rapper is planning to do it up big for his launch.
Kanye West recently announced his new deal with Adidas and the rapper is planning a big to-do for his 2014 launch by having a fashion show for the collection. Yeezy first revealed the $10 million partnership on Angie Martinez' Hot 97 show (and added why he ended his deal with rival Nike over unpaid royalties). Adidas then followed up with their official announcement.
"For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West," the brand announced. "Well known for breaking boundaries across music, film and design and partnering with our history in street-wear culture and leading innovations in sport, we look forward to creating a new chapter."
The collection will include both shoes and clothing with rumors saying that the line is being referred to as "YEEZI." What we do know is that as with all things related to West, this fashion show is sure to be a spectacle, so we can't wait to see what he sends down the runway in the coming year.
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(Photo: Gabriel Olsen/FilmMagic/Getty Images)