Beyoncé Launches New Fragrance

The superstar’s third scent is described as her “most personal” yet.

Posted: 12/20/2013 11:48 AM EST
Filed Under Beyoncé, Beauty

Beyonce, perfume

Get ready BeyHive, your Queen B is at it again.

Beyoncé has announced her third perfume, Beyoncé Rise, described as an "intoxicating, addictive luminous floral” and "a little bit more intimate and personal” than her previous offerings, the Huffington Post reports.  

A video and 15-second and 30-second commercial spots are in the works and will reportedly draw inspiration from a poem by Maya Angelou.

Beyoncé Rise follows Pulse and Heat, which in 2013 was named the best-selling celebrity fragrance of all time. It’s not surprising, considering the singer's landmark year that included a top-rated Super Bowl performance, singing at President Obama's inauguration and a successful world tour. Oh, and there’s her surprise visual album that sold one million copies in less than a week.

If the packaging is any hint, Beyoncé Rise will definitely have some edge. The bottle features a modern, rectangular design topped with a spiky, gold-dipped cap resembling jagged pieces of rock. We’re already making room for it on our vanity and can’t wait to see how Bey’s latest artistic project comes together.


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(Photos from left:  Splash News,  Courtesy Beyonce Parfums/ WWD)

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