Kid Cudi is kicking it with high-end brand Coach this upcoming season for its second “Dreamers” campaign. The singer and actress Chloë Grace Moretz have been scooped up for the Spring 2015 collection and will appear in ads during March.
“Chloë’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach Spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the Spring ’15 men’s collection,” creative director Stuart Vevers told WWD.
In his campaign images, Kid Cudi looks right at home while lounging on a couch with a Coach briefcase at his side. In another, he adds some swag to the back-to-school look with a vibrant red leather backpack.
The new campaign was styled by Karl Templer and photographed by Mikael Jansson. To take a peek at the images, click here.
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(Photo: COACH)