Iggy Azalea’s temper continues to get the best of her and she hasn’t seemed to learn a thing about putting people on blast through social media. Her latest target: Steve Madden. The Australian rapper has a collaboration with the shoe brand and when she saw some of the released images from the ad campaign, she was not happy. So naturally she took to Twitter to tell the world how awful they are.
“Everything in a collaboration is supposed to be mutually approved. But Steve Madden did the most disgusting photo shoot ever and never even told me about it, I’m just now seeing it as its uploaded on some random tumblr page and i [am] livid,” Azalea wrote in a series of now-deleted tweets. “I worked really hard on the creative direction of both the shoes and the shoot I WAS involved with and in, I really feel it’s been [t]ainted with these God awful images that Steve Madden took [upon] themselves to create and share without my knowledge. Gross gross gross.”
The images she’s referring to were initially posted on Steve Madden’s own Tumblr page, which has now been password protected.
“This was a lover’s quarrel,” said a rep from Steve Madden. “We love Iggy and are very excited about our collaboration. When you get two artists working together sometimes there are fireworks. It’s our creative differences that allow us to design an incredible collection and we are looking forward to sharing it with the world!”
Azalea later took to Instagram to explain her rant along with a photo collage of shots from her colorful shoot.
“For the record: I absolutely LOVE these images, they are from the shoot I directed for my Steve Madden campaign,” she explained. “I'm incredibly proud of the shoes we've made together, as well as these images that I've been anxiously waiting to share with you all. What I had a ‘rant’ about on Twitter isn't in regards to these pictures, it was about another, different set of images I wasn't a part of creating that I felt weren't reflective of my vision and direction for the collection. I'm an artist and I'm extremely passionate and emotional and crazy sometimes because I care ALOoOoot about this [s--t]! I love Steve and he gets it!”
“Artists clash sometimes, it doesn't mean I dislike the brand. I love Steve Madden as an individual and as a company. I have 3 more seasons I'm making with these guys and I'm going to enjoy it. [S--t] just happens sometimes and you gotta fight for what you believe in! I believe in this collection immensely; that's why I just wanted it to be perfect.... Sorry for the drama!”
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